Future and Lil Uzi Vert Freeze the Music Charts from Pluto

Astronomers once considered Pluto to be the ninth most distant planet from the sun. With the discovery of other objects orbiting the sun, astronomers redefined Pluto as a dwarf planet. Far from the sun, but not the coldest, Pluto is still freezing. Because Pluto is so cold and remote, it is no surprise that both Future and Lil Uzi Vert have adopted the iced-out dwarf planet as aliases. Future actually named his debut studio album Pluto, and Lil Uzi Vert has long gone by the name Baby Pluto. Uzi’s most recent album, Eternal Atake, features unidentified beings on Pluto waving at earth and a UFO. So it is only natural that the two Plutos would join forces to release Pluto x Baby Pluto this past Friday the 13th.

Future and Lil Uzi Vert have collaborated numerous times, on songs like “Patek” from this past summer, and many more. And while this is Uzi’s first collaborative studio album, besides a mixtape collaboration with Gucci Mane, Future is a veteran of the collaborative LP, practically dominating the form. Just consider his collaborative album with Drake, What A Time To Be Alive, with its “Jumpman” hit, or his collaboration with Young Thug, SUPER SLIMEY. Future’s latest collaboration with Lil Uzi Vert should therefore be no surprise.

Nor should this album’s success be a surprise. Both Future and Uzi released chart-freezing solo albums this year. When Uzi released Eternal Atake this past March, right before the pandemic hit, he racked up an astonishing 40M streams on the first day of that release. Future halved that with almost 20M streams the day he released High Off Life this past May during the dead of the pandemic, making him by far the Most Streamed Artist of that time.

According to Music Maven’s proprietary technology, which provides the most current and accurate data on the performance of all artists and songs in daily music charts, because of Pluto x Baby Pluto, Future is by far the Most Streamed and Highest Earning Artist, with 16.2M streams and $45.5K, respectively, on the first day.

The individual tracks on Pluto x Baby Pluto have not overwhelmingly dominated the song charts like the until-then most streamed album, Ariana Grande’s Positions, released the week before last. They have still done better than the songs of any other artist or album this weekend. Among the Most Streamed Songs, Pluto x Baby Pluto has 3 songs on the top 10, and 6 in the top 20. The most popular song, “Stripes Like Burberry,” debuted at fourth Most Streamed and third Highest Earning, with 1.7M streams and $4.7K, respectively.

Billie Eilish now dominates the song charts, because of the release of her latest single, “Therefore I Am.” Partly on the strength of the music video, now at 23M views on YouTube, “Therefore I Am,” rose to 2.5M streams and $6.8K on its second day out, making it the Most Streamed and Highest Earning song this weekend. The video, which features Billie running wildly through a deserted mall, swinging around Wetzel’s Pretzels, and guzzling Hot Dog on a Stick lemonade, while binging fries and Chipotle chips, must capture every teen’s fantasy as this pandemic goes into overdrive. She should know: she directed the video.

The Plutos do not have a comparable video to power a song, just a video for “That’s It,” which at 2.7 views on YouTube, is a dwarf planet compared to “Therefore I Am,” with almost 20 times more views. Still, “That’s It,” is trending faster on YouTube than “Therefore I Am,” at 11th versus 15th, respectively. That is unfortunate for Future and Lil Uzi Vert, because the music charts show that “That’s It” is not their top song, not even in the top 20 Most Steamed, like 6 of their other tracks. If Future and Uzi release another music video, most likely for one of their top songs, now “Stripes Like Burberry,” “Drankin N Smokin,” and “Real Baby Pluto,” they could have a chance to overtake Billie Eilish on the song charts. Until then, they will have to be content with freezing the artist charts in their favor.

By Vince, November 15, 2020