Bad Bunny Hops Atop the Music Charts, Again

Earlier this year, on February 29, Leap Day Year, Bad Bunny leaped up the music charts with his second studio album, YHLQMDLG, which stands for Yo hago lo que me da la gana.” which means “I do whatever I want.”


This weekend, on November 27, Bad Bunny hopped atop the music charts again with the release of his third studio album, El Último Tour Del Mundo, which means “The World’s Last Tour.”


Both albums made Bad Bunny the Most Streamed Artist. YHLQMDLG brought Bad Bunny 24M streams on its first day out. El Último Tour did better, raising the silly rabbit 30M streams on day one.


According to Music Maven’s proprietary technology, which provides the most current and accurate data on the performance of all artists and songs in daily music charts, while this album is not Bad Bunny’s first tour, and may not be his last, it made him the Most Streamed and Highest Earning Artist, with $55.7K in the latter category.


The Spanish songs by the rap, trap, reggaeton artist from Puerto Rico also dominate the song charts throughout the United States.


The top song is “DÁKITI,” featuring Jhay Cortéz, which was released a month ago as the album’s lead single. The word “dákiti” has no obvious meaning in Spanish, but it is the name of a beach in San Juan. Of course, the music video features lots of booty shaking on the beach. With 219M streams on Spotify and 225M views of the music video on YouTube, “DÁKITI” is now the Most Streamed and Highest Earning Song, with 4.9M streams and $6.1K in the day since it was re-released on El Último Tour Del Mundo.


El Último Tour has 16 tracks. All of those songs are in the top 20 Most Streamed, and the top 5 Most Streamed are all on the album. Only Megan Thee Stallion’s “Body” survived Bad Bunny’s onslaught. “Body” was number one Most Streamed over the last week, and then dropped to second after BTS threw “Dynamite” at the charts, after which Bunny’s tracks pushed most of the top songs down on the charts. “Body” is now seventh Most Streamed, preceded and followed by Bunny tracks.


It is no surprise that English language tracks normally dominate the US song charts. It should also be no surprise that Spanish language tracks can do the same. Bad Bunny’s previous album did it then, and his last album has done it again. While not all of the over 60M Latinos, or people of Latin-American descent in the US, speak or listen in Spanish, many do. And of course there is no need to be Latino or speak Spanish to enjoy music in Spanish.


Bad Bunny and artists like the Colombian Maluma have proven the vast appeal of Spanish language tracks by Latin-American origin artists on US charts, equal to and sometimes greater than English language tracks, mostly by US mainland origin artists.


For example, Maluma’s “Hawái,” released in late July, now has 437M streams on Spotify and 501M views of the music video on YouTube, has been in the top 5 Most Streamed on Music Maven for most of the time since then.


The success of artists like Bad Bunny and Maluma also speaks to musical power and potential beyond the US charts. The potential listenership in Latin America, with its 650M inhabitants in 20 countries, including about 450M Spanish-speakers and over 200M more Portuguese-speakers in Brazil, is also vast, about double that of the US with its 328M inhabitants.


Combining the listeners of Latin-American descent in the US with listeners in Latin America, and all listeners who love Latin-American music, in Spanish or not, the potential for music by artists like Bad Bunny and Maluma is practically limitless.


By Vince, November 29, 2020

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