Cardi B & Megan Thee Stallion Mop the Competition with WAP

It’s hurricane season. At least according to Cardi B and Megan Thee Stallion. If you don’t know what WAP means, look it up. That is, unless you’re easily offended. In that case, it may be best not to watch Cardi and Megan’s music video for their summer smash hit, “WAP.” Not that the video tells you what WAP means. Cardi and Megan just show you, as they pour torrential rain on listeners and viewers with wet and gushy verses and frames. Also, it’s probably not a great idea to watch the video with kids around. Nor without protective gear as your device and screen might break and shatter a few seconds into the video. All that said, if you’re not one of the 44 million who have already seen the video in the last two days, you’re probably not ready for it. Just see.

After Cardi B released “WAP,” featuring Megan Thee Stallion, on Friday, August 7, it quickly became the Number One Trending video on YouTube, with 24M views on its first day, and 20M the next. “WAP” is the best example of a song that does exponentially better on video than on music streaming platforms. Apart from the 44M views for the music video after two days on YouTube, and 5.5. views for the audio-only video on YouTube, listeners streamed the song on all music streaming platforms 3.4M times on its first day. That is of course eight times lower than its video views on day one, but the video certainly helped lift the song above all others on streaming platforms this weekend.

According to Music Maven’s proprietary technology — which provides the most current and accurate data on the performance of all artists and songs in daily music charts — “WAP” is now the Most Streamed and Highest Earning Song, with its 3.4M streams, and $9.5K. It did better than the late Juice WRLD’s “Smile,” featuring The Weeknd, a recent addition to Juice’s posthumous Legends Never Die. “Smile” is now second Most Streamed with 2.9M streams since its release this Friday. “WAP” and “Smile” quickly displaced this summer’s reigning hit, DaBaby’s “ROCKSTAR,” featuring Roddy Ricch, which is now third Most Streamed with 1.8M streams. “WAP” in particular mopped the top tracks by Juice WRLD and Taylor Swift, the most dominant artists of late because of their release of full-length studio albums. “WAP” whopped them down several notches on the charts.

However, because Cardi B and Megan Thee Stallion only released one single this time around, not a full-length LP, or EP, they did not take the crown for the Most Streamed Artist from Juice WRLD, now number one with 16.8M streams. Nor did they change the chart positions of the next Most Streamed Artists, Taylor Swift, at second with 11.6M, the late Pop Smoke, at third with 6.8M, or DaBaby, fourth with 4.3M. Those artists remain at the top because they, or their estates, have recently released full-length studio albums, which always give listeners more music to listen to, and far greater chances to claim chart supremacy.

Music Maven demonstrates that Cardi B and Megan Thee Stallion nonetheless rose in the ranks on the strength of that single, “WAP.” Megan has been a fixture atop the charts of late, with her album from earlier this past March, Suga, and top songs like “Girls in the Hood,” “Savage,” as well as the “Savage” remix with Beyoncé. A month ago, Megan was in the top five Most Streamed Artists, so her rise is no surprise. Her collaboration with Cardi this weekend brought Megan up to thirteenth Most Streamed, with fans awaiting another full album.

Cardi’s return to chart prominence has been more meteoric. Other than her viral Instagram home video about “CO-RO-NA-VI-RUS!” earlier this spring, and its millions of memes, she has not been on the music charts because she has been focusing on mothering Kulture, her child with Offset, a member of the Atlanta super group, Migos. Since her award-winning album, Invasion of Privacy in 2018, and its hit “I Like It,” now at 1B streams on Spotify, Cardi has been off the charts, without much new music, much less a full album.

No one has forgotten about Cardi though. With “WAP,” she jumped 121 positions, a 95% increase to reach the sixth Most Streamed Artist, purely on the basis of that single. Remember, that is just from one song, and that the music video has done far better than the streamed song, with the video surely increasing streams. If Cardi and Megan co-release a collaboration album, or if Cardi releases another solo album soon, she is sure to mop the competition even more thoroughly than this weekend.

By Vince, August 9, 2020